Micro Blogs - how they work

April 29, 2008

Why do we need to use micro-blogging in our marketing stategy and where are the best places to go and get Google Juice? It used to be the case that marketers would build hundreds or thousand of sites using automation and have all those sites link to their main money site. They were usually monetized by Adsense.

As usual Google got smarter and blew those automated sites out of their rankings. This is the Black Hat Hole from which many so called ‘Gurus’ crawled!

Suddenly, overnight, their Adsense revenue disappeared that’s when they decided that there was money to be made selling stuff to you and me using their old and obsolete earnings as ‘proof’ as to how smart they were - don’t get me started! There are assholes out there who are still flogging automated site/blog generation software - they realise it’s only a matter of time ’til those crappy sites get Google Slapped but they hope you don’t find out, at least until they have your money. Shyster Alert! Steer clear!

As usual I digress

Google also recognised the fact that all those back-linking sites sat on the same hosting accounts so the back links were not genuine. Further non of those crappy sites had any value and were not valued by others so, again, worthless for back link love. The Black Hat brigade were busted! As they will be every time.

But then with a flash of white, a cloud of dust and a hearty “Hi Ho Web 2.0 - away!” micro blogs came to town!

The Search Engines loved them! Squidoo and Hub Pages (not strictly blogs I admit) get tremendous Google Love. By building a Squidoo lens or Hub page you are automatically getting some of that love too. The same applies to the myriad micro blogging sites - Tumblr, Clear Blogs, Blogr to name just three out of dozens!

Sign up for our free daily Web 2.0 Marketing To Do e-mail ( top right of this page)to get our recommendations as to which are the best micro-blogs to set up, how to do so optimally and get results.

How it works:

Let’s say you’ve done some good Keyword research ( very important) and discovered that there’s a nice 3 word search phrase that people in your niche or market are searching for yet has little or light competition. Once you get good at this you’ll even consider attacking larger competition!

Imagine that Keyword phrase is “super keyword phrase” (!) then when setting up your micro blogs use the keyword as your blog’s name, even your user name (it can vary) e.g. http://superkeywordphrase.blogr.com

Use hyphens if someone else has beaten you to that name e.g. super-keyword-phrase or super-keywordphrase.

Create a post, add some media (photos, video etc. whatever you can) most importantly add a nice clickable link - preferably with a clickable image too that goes to your ‘money’ page

I believe in making my micro-blogs the best they can be with imagery, multimedia etc. That’s just the way I am coming from a design background. You may just choose to get your keyword in there a few times plus your money link and don’t forget those tags! You’d probably be right too, I think I spend ar too long tarting these up mini blogs of mine!

Each micro blog paltform has different rules of engagement but the essentials remain the same:

Keyword phrase in blog’s name
Keyword phrase in text a couple of times
Good, can’t be missed, clickable text and image link to your money page
Keyword phrase in tags options

Then you’ve got to ping, bookmark and promote the hell out of it - more on that in another post.

If you have 10 or more sites like this, on various platforms, for the same keyword phrase who’s going to be dominating the rankings for that phrase? Even if your micro-blog doesn’t sell it’s still elbowing a competitor out of the first pages of Google thus increasing your chances of getting the sale from another of your listings - Hurrah